Topic
indexing
7 guides on indexing.
SEO
robots.txt mistakes that silently hide your site from Google
The robots.txt mistakes that quietly drop pages from search: leftover staging blocks, wildcard typos, blocked CSS/JS. Audit checklist plus a free tester inside.
2 min read
SEO
XML sitemap best practices for India — sizing, lastmod, submission
XML sitemap rules that matter in 2026 — 50,000 URL ceiling, accurate lastmod, sitemap index grouping, robots.txt and Search Console submission. India focus.
2 min read
SEO
How Google discovers new pages — the four channels that matter
Google discovers new URLs via sitemaps, internal links, external links and IndexNow. Here is how to prioritise each channel for fast indexing of fresh content.
2 min read
SEO
IndexNow protocol for Indian publishers — adopt it for Bing share
IndexNow lets you ping Bing, Yandex and a few others when content changes — indexed within minutes. Google has not adopted it. When and how to set it up.
2 min read
SEO
noindex vs Disallow vs canonical — when to use which
The three Google indexing tools get confused constantly. Right one per scenario — noindex for removal, Disallow for crawl-block, canonical for consolidation.
2 min read
SEO
Crawl budget for small Indian sites — when it actually matters
Crawl budget worries are usually overblown for small sites. Here is when it genuinely matters, how to diagnose, and the fixes that actually shift the dial.
2 min read
SEO
Fixing soft-404s on thin tag pages — the silent SEO leak
Soft 404s on thin tag pages (under 3 posts) waste crawl budget and signal low quality. Here is the audit workflow and the three fixes that move the needle.
2 min read