SEO · Free tool
Permalink Cleaner
Strip UTM, fbclid, gclid, mc_* and other tracking junk from any URL before sharing. Extend the strip list to taste.
Cleaned URLs
https://www.example.com/ https://www.example.com/page?q=biryani
When to clean
Clean URLs before posting on social, including in email signatures, or anywhere the link might be re-shared. UTM-tagged URLs shared by recipients double-count visitors in your Analytics and pollute attribution with self-referrals.
When NOT to clean
Never strip inbound URLs on your own server — that erases attribution data your Analytics needs. Always clean at the source (the human or system about to share), not at the destination. To author clean tagged URLs, use the UTM link builder. The discussion on UTM pollution is in UTM pollution: paid vs organic.
Parameters this strips by default
- All
utm_*(Google Analytics UTMs). - fbclid (Facebook), gclid / gbraid / wbraid (Google Ads), msclkid (Microsoft Ads).
- mc_eid / mc_cid (Mailchimp), _ga (cross-domain GA).
- ref, ref_src, igshid (Instagram).
FAQ
Why strip UTM parameters before sharing?
UTM-tagged URLs shared by recipients double-count visitors and pollute Analytics with self-referrals. Strip UTMs before sharing on social, email signatures, or anywhere the recipient might re-share.
Which tracking parameters does this strip?
All utm_*, plus fbclid (Facebook), gclid / gbraid / wbraid (Google Ads), msclkid (Microsoft Ads), mc_* (Mailchimp), _ga, ref, ref_src. The user can extend the strip list.
Will stripping parameters affect attribution?
Only if you strip a URL after the click has been counted. Always strip before sharing, never strip an inbound URL on your own server - that erases attribution data your Analytics needs.