Skip to content
Free Indian Tools

SEO · Free tool

Organization Schema Generator

Build the Organization JSON-LD block that anchors your Google knowledge panel. Includes sameAs social profile links and a customer contact point.

Paste into <head>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Pvt Ltd",
  "url": "https://www.example.in",
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.example.in/logo.png"
  },
  "foundingDate": "2018-03-15",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+91-22-26200012",
    "contactType": "customer support",
    "areaServed": "IN"
  },
  "sameAs": [
    "https://www.linkedin.com/company/example",
    "https://twitter.com/example",
    "https://www.crunchbase.com/organization/example"
  ]
}
</script>

sameAs is the strongest entity signal

The sameAs array tells Google which external profiles represent the same entity as your site. The richer this list — LinkedIn, X / Twitter, Wikipedia, Crunchbase, Companies House, the GST portal — the faster Google triangulates your identity and the more confidently it builds your knowledge panel.

Place this on every page

Organization schema should sit in a shared layout, not just the homepage. Repeating it across every page reinforces the entity to crawlers without violating any guideline. Pair this with the LocalBusiness schema generator if you have a physical address, and the breadcrumb schema generator to round out site-wide structured data. See Organization schema best practices for Indian sites for the full pattern.

Logo rules to follow

  • Absolute URL, publicly fetchable (no auth).
  • PNG or JPG (SVG support is patchy).
  • Recommended 112–1200 px on the long edge, square or near-square.
  • Should match the logo that appears in your Google knowledge panel.

FAQ

What is the sameAs property for?

sameAs links your organization to authoritative external profiles - LinkedIn, Twitter / X, Wikipedia, Crunchbase, GST portal. It is a primary signal Google uses to build your knowledge panel.

Should Organization schema only go on the homepage?

No. Place it in every page via a shared layout. Multiple instances of the same Organization schema across the site reinforce entity recognition without violating any guideline.

What goes in the logo property?

An absolute URL to a square-ish PNG / JPG (recommended 112x112 to 1200x1200, max 12 MB). Avoid SVG - Google still has patchy support. The logo must match what appears in your knowledge panel.