Topic
structured data
7 guides on structured data.
SEO
JSON-LD vs Microdata vs RDFa — which schema format actually wins
Google supports all three structured data formats but explicitly recommends JSON-LD. Why that is, plus the migration recipe from Microdata done cleanly.
2 min read
SEO
FAQ schema in 2026 — when to actually use it (and when to skip)
Google restricted FAQ rich results in 2023 but the schema still pays off. When it does, when it does not, and how to earn AI Overview citations from it.
2 min read
SEO
Product schema for Indian e-commerce — INR, GST, rating rules
Product schema for Indian e-commerce: INR priceCurrency, GST-inclusive prices, availability values that matter. Rich-result eligibility checklist inside.
2 min read
SEO
Organization schema best practices for Indian publishers and brands
Organization schema anchors your Google knowledge panel. For Indian sites, sameAs array, logo specs and India-specific identifiers compound entity signals.
2 min read
SEO
Breadcrumb schema for deep pages — cleaner SERP, stronger structure
BreadcrumbList schema replaces the raw URL in your snippet with a clean breadcrumb trail. Required on every deep page. Pattern and audit checklist inside.
2 min read
SEO
HowTo, Recipe and Event schema — Indian-context recipes
HowTo for financial procedures, Recipe for Indian cuisine, Event for IST conferences — three schemas Indian publishers under-use. Examples and validators.
2 min read
SEO
Validating schema with Google Rich Results Test — the actual workflow
The Rich Results Test is the only validator that matches what Google sees in production. The workflow, the common warnings, and the fixes that actually work.
2 min read