Topic
technical seo
23 guides on technical seo.
SEO
Canonical tag mistakes in Indian e-commerce (and how to fix them)
Common canonical tag bugs Indian e-commerce sites ship — protocol mismatches, parameter pollution, every-page-to-homepage canonical. Pattern-fix recipes inside.
2 min read
SEO
Duplicate meta titles fix checklist — the SEO leak nobody talks about
Duplicate or near-duplicate meta titles confuse Google about which page to surface and cost CTR. Audit, prioritise and fix with this step-by-step checklist.
2 min read
SEO
JSON-LD vs Microdata vs RDFa — which schema format actually wins
Google supports all three structured data formats but explicitly recommends JSON-LD. Why that is, plus the migration recipe from Microdata done cleanly.
2 min read
SEO
Breadcrumb schema for deep pages — cleaner SERP, stronger structure
BreadcrumbList schema replaces the raw URL in your snippet with a clean breadcrumb trail. Required on every deep page. Pattern and audit checklist inside.
2 min read
SEO
Validating schema with Google Rich Results Test — the actual workflow
The Rich Results Test is the only validator that matches what Google sees in production. The workflow, the common warnings, and the fixes that actually work.
2 min read
SEO
robots.txt mistakes that silently hide your site from Google
The robots.txt mistakes that quietly drop pages from search: leftover staging blocks, wildcard typos, blocked CSS/JS. Audit checklist plus a free tester inside.
2 min read
SEO
XML sitemap best practices for India — sizing, lastmod, submission
XML sitemap rules that matter in 2026 — 50,000 URL ceiling, accurate lastmod, sitemap index grouping, robots.txt and Search Console submission. India focus.
2 min read
SEO
How Google discovers new pages — the four channels that matter
Google discovers new URLs via sitemaps, internal links, external links and IndexNow. Here is how to prioritise each channel for fast indexing of fresh content.
2 min read
SEO
IndexNow protocol for Indian publishers — adopt it for Bing share
IndexNow lets you ping Bing, Yandex and a few others when content changes — indexed within minutes. Google has not adopted it. When and how to set it up.
2 min read
SEO
Hreflang for Indian languages — Hindi, Tamil, Telugu and beyond
Hreflang setup for Indic-language variants — broad codes vs regional, x-default rules, common bugs, and a free builder with Hindi, Tamil, Telugu baked in.
2 min read
SEO
noindex vs Disallow vs canonical — when to use which
The three Google indexing tools get confused constantly. Right one per scenario — noindex for removal, Disallow for crawl-block, canonical for consolidation.
2 min read
SEO
Crawl budget for small Indian sites — when it actually matters
Crawl budget worries are usually overblown for small sites. Here is when it genuinely matters, how to diagnose, and the fixes that actually shift the dial.
2 min read
SEO
Fixing soft-404s on thin tag pages — the silent SEO leak
Soft 404s on thin tag pages (under 3 posts) waste crawl budget and signal low quality. Here is the audit workflow and the three fixes that move the needle.
2 min read
SEO
301 vs 302 vs 307 vs 308 — when to use which redirect
Four common redirect codes. 301 for permanent moves, 302 for genuinely temporary, 307 to preserve POST, 308 for modern permanent. SEO-correct examples for each.
2 min read
SEO
Redirect chains killing your link equity — flatten them in 30 minutes
Redirect chains waste crawl budget, add latency, and bleed a small slice of link equity per hop. Here is the audit-and-flatten workflow that takes 30 minutes.
2 min read
SEO
Clean URL structure for Indian blogs — short, descriptive, indexable
URL structure for blogs: short slugs (3–5 words, under 60 chars), no dates in path, no category nesting beyond one level, transliteration for Indic posts.
2 min read
SEO
Trailing slash or not — pick one and enforce it sitewide
Google treats /page and /page/ as different URLs. Pick one form, redirect the other, self-reference canonical. Here is the decision tree for which to pick.
2 min read
SEO
UTM pollution — when tracking parameters poison your organic data
UTM-tagged URLs accidentally indexed, organic traffic miscategorised as paid, recipients re-sharing tagged links — three ways UTM pollution corrupts data.
2 min read
SEO
nginx redirect cheatsheet — return 301 patterns you actually need
nginx redirect snippets for the patterns you actually need — apex to www, http to https, single page moves, section moves, regex patterns. Copy and ship.
2 min read
SEO
Apache .htaccess redirect cheatsheet — patterns that ship
Apache .htaccess redirect snippets for the patterns you actually need — Redirect directive, RewriteRule, regex captures, section moves. Copy and ship.
2 min read
SEO
Heading hierarchy H1, H2, H3 — the rules that matter in 2026
One H1 per page. H2s for major sections. H3s nested under H2s. Skipping levels breaks accessibility and weakens jump-link eligibility. Audit with a free tool.
2 min read
SEO
Anchor text types and over-optimisation — Penguin triggers in 2026
Anchor text profile matters for backlinks more than internal links. Exact-match over-optimisation triggers Penguin-style demotion. What healthy looks like.
2 min read
SEO
Site migration redirect mapping — what to ship before relaunch
Site migrations kill organic traffic when redirect mapping is sloppy. The 30-step checklist that prevents that, plus a free PDF for the dev handover.
3 min read